Best Practices for a Flawless Webinar Registration Page
So, you’re ready to host your next webinar and your presentation looks great, the promotional materials are ready to go… but your registration page isn’t enough to get people to actually register for the webinar.
It can happen to anyone, but this doesn’t have to be your experience any longer! There are several simple steps you can take to make sure your webinar registration page does the job.
A webinar registration page should be very similar to any other landing page you’ve created for your business. This page should inform visitors about the upcoming webinar, while also encouraging them to sign up for it.
Anything that doesn’t lend itself to those two goals should be removed from the page. Remember, people have very little attention spans, especially if they’re viewing it from a mobile device (which is very likely).
Start by thinking about the form fields on your page. Consider what information you absolutely need from registrants for this webinar. Don’t include any extra information — if you ask people to fill out a long, complicated form, they are simply going to exit the landing page and never return.
A pro-tip here is to allow visitors to use auto-fill for the form; for example, letting them use their social media profiles to complete the form. This will speed the process along and will keep people from ditching it altogether.
The way your registration page looks is also important. Whether you’re going with a strong background texture or a header image, be sure it’s high-quality and lends itself to your brand instead of being distracting.
Next, think about how you’re going to sell someone on your webinar. Figure out your pitch and put it at the top of the page. Why should someone attend the webinar? What are they going to get out of it? Make sure this part grabs the readers’ attention, but isn’t too long.
This next tip sounds like a no brainer, but make sure it’s really clear where people should register for the webinar. The last thing you want is people thinking they’ve registered, only to have filled out a form and not confirmed it.
If you have the resources, consider adding a video to your registration landing page. Video increases conversions and can do a great job of convincing visitors to register. The video should include a very similar pitch to that of the text mentioned above.
Finally, you can always perform A/B testing on your landing page so you can put some data behind the type of page your audience responds to. Try out different layouts, images, and even font sizes and colors. Once you find a formula that works, stick with that for future landing pages.
Your webinar registration page is likely the first glimpse an attendee will get of your upcoming webinar, so it’s important to make a great impression. If you need some inspiration to get started, do some research and look at similar landing pages. Once you get a template, the rest will lead to success!