webinar.net: Easy Integrated Webinar Solutions

What Are Webinars?

Most top companies are hosting their video workshops, lectures, or presentations by using webinar software. The term “webinar” blends the words “web” and “seminar”. Businesses use webinars for sharing information, concepts, plans, and updates with audiences from across the globe. Webinars can demonstrate products, foster business relationships, forge new alliances, promote new or redesigned products, and validate brand leadership. 

What Are The Types Of Webinars?

According to LinkedIn, 67% of marketers have been growing their investments in webinars since 2020. Listed below are the most popular types of Webinars. 

  1. Presentations. 

Face-to-face presentations are simple; you are the focal point for the audience. But with a webinar, your slides aren’t just visual aids; they are the visuals. 

  1. Educational Webinars

E-Learning has replaced classrooms and is today an extension of enhanced education. Companies have found e-learning to be cost-effective. Did you know IBM saved $200 million after switching to eLearning? 42% of companies have said their revenues increased when they switched to e-learning.

  1. Product Demonstrations And Lead Generation

The demo allows a company the opportunity to showcase a product to prospects. Research has shown 76% of marketers found webinars gained them more leads. 49% of marketers say it helped them reach targeted accounts.

  1. Corporate Meetings

Companies are getting used to the virtual workspace hence communicating with employees through webinars is the ideal solution. Many corporations operate from offices across the globe, the facility to network with remote teams is crucial. 

  1. Panel Webinars

A round-table conversation with a panel of business experts is an excellent method to exhibit your leadership in the field. 

  1. Interview Webinars

An interview panel is a distinctive way to acquaint a speaker with your audience. One may choose an expert and interview them on a topic. 

  1. Q And A Webinars

A questions and answers webinar allows the host to communicate directly with their audience. Choose software that allows a chat box so audiences can ask questions during the live webinar.

What Are The Types Of Webinars?

Since Mondays are busy catchup days, it is not preferred. Wednesdays and Thursdays are considered an astute choice. Essentially, days between Tuesday and Thursday will probably generate the traction you aim for. 

11 am is the best hour for webinars. Recent statistics show preferred time to be between 11 am to 2 pm. The stats show 28% of people favor webinars that begin mid-morning and 27% prefer mid-afternoon.

How Is A Webinar Different From A Web Meeting (Zoom and Teams)

Web meetings are intended to be a synergistic experience with all members collectively equipped to screen share. In addition to turn on their video and audio and see other attendees. Whereas, webinars are created so that the host and any other selected panelists can share their video. Audio and screens can be shared too. Web meetings and online meetings are usually managed with screen-sharing software from GoToMeeting, WebEx, Google Hangouts, or Zoom. 

Key Aspects For A Successful Webinar

  1. Choose The Right Platform That Suits Your Needs

Use these steps to integrate how you find the right platform

  • Pick easy use platforms 
  • Identify the budget and plan
  • Test drive before you choose
  • Useful features like recording options
  • Option of on-demand webinars.
  • Provision to accommodate any number of speakers 
  • A platform that accommodates all attendees
  • Knowledge of valuable analytics
  • A software that caters to mobile-access
  • Ensure that your platform is protected
  • A host with adequate technical support
  • A comfortable option that has all the features your particular webinar need

 

  1. Know Your Audience

Implement engagement in clear steps:

  • Identify your target audience 
  • Join groups on social media connected to your niche target
  • Study your competition and your buyers
  • Reach out to potential attendees through paid advertisements

 

  1. Work Within A Productive Time-frame 
  • The average webinar lasts anywhere between 39 and 60 minutes.
  • Statistics show 44% of attendees prefer live events not more than 45 minutes. 
  • 41% of attendees prefer 30 minutes duration of a webinar.

 

  1. Have A Plan Of Action And Adhere To It

Webinar checklist:

  • Choose the webinar subject.
  • Select a Webinar tool
  • Find speakers and a support team.
  • Define your objective for the event.
  • Identify your niche audience.
  • Zero in on date and time
  • Develop a post-event evaluation system.
  • Do the email invitation.

 

  1. Create A Market Buzz Before The Date

Here are a few tricks to promote the event:

  • Promote it on social media
  • Design a teaser 
  • Live-stream before the event
  • Enrich the experience with business partners
  • Promote with email signatures
  • Post action reminders at the end of your blog articles
  • Post on your blog and podcasts
  • Use social ads
  • Connect with influencers

 

  1. Keep The Registration Process Simple

Steps to simplify the webinar registration process:

  • Implement clear forms
  • Present cost proposition in the description column
  • Mention the date and time of your webinar
  • Traction of form completion
  • Registration follow-ups  
  • Optimize webinar registration page.
  • Know your Stats
  • 54% of registration occurs at least eight days prior to the event.
  • 46% of registration happens a week before the event.
  • 28% of registration occurs a fortnight beforehand.
  • 11% of registration happened last minute, on the event day.

Webinar Benefits

53% of marketers want to include webinars in their 2021 strategy. 

Benefits include:

  • Saves costs
  • Convenience – anywhere, anytime possibility
  • Target audience – large or small
  • Generating leads
  • Useful for e-learning
  • Easy corporate communication
  • Options for live, pre-recorded, or on-demand webinars
  • Modern interface solutions

Webinar Features

73% of B2B marketers claim a webinar is the most reliable method to produce high-quality leads. Features to include:

  1. Live video streaming
  2. Pre-recorded presentations, meetings, and lectures.
  3. On-demand webinars
  4. Documents sharing and downloading
  5. Conducting surveys or polls with live audience
  6. Creating quizzes
  7. Sharing live results
  8. Communication through VoIP
  9. Text communication through one-on-one chats / group chats
  10. Capacity for high-grade video and audio production

Some Points to Plan A Successful Webinar

  • Have A Good Set Up

Ensure that your webinar delivers on its promise. Research shows 84% of B2B professionals attend webinars to stay updated.

  • Engage Your Virtual Audience

Studies show participants rarely attend more than one webinar a week.

Webinars usually promote attendee interaction. This is achieved through supervised Q&A, interactive features such as polls, group chat, detailed reporting, and so on. 

  • Research And Prepare 

Research shows B2B companies host 61% of the total webinars per year. 76% of these companies obtained more leads by hosting webinars.

  • Consider The Time Zones

11 am to 2 pm is the preferred time for webinars. Using the right tools can help you identify the perfect time

  • Ensure Affordability 

If you want a win-win for you and your audience, plan with budgets that you and your prospects can afford. 

  • Expert Panel

An expert panel could be the validation your brand needs. Research has shown 32% of webinar attendees are engaged by host attributes.