In the ever-evolving events landscape, hybrid events have introduced a new level of complexity for event managers and marketers.  This is especially true when you need production values greater than a laptop camera.  A hybrid event seamlessly combines in-person and virtual experiences, allowing attendees to participate from anywhere in the world. 

To make your hybrid event a success, one critical component you need to get right is your choice of event video production. They will ensure flawless audiovisual production, webcast integration, and a seamless experience for in-person and virtual attendees. This article will guide you through the essential factors to consider when selecting the ideal AV services vendor for your hybrid event.

1. Evaluate their expertise in hybrid events

Begin by assessing the vendor’s experience and expertise in handling hybrid events specifically.  Avoid small AV shops that don’t have experience with the technical aspects of combining high production values in the venue with a flawless online streaming experience. 


Look for a vendor who has successfully executed similar events and deeply understands the unique challenges and requirements. They should possess the technical knowledge and innovative mindset to implement solutions that bridge the gap between physical and virtual audiences.


Most importantly, try to choose a vendor who owns their AV equipment and the software they use to deliver live streaming rather than someone who shops around for all your components in the city where your event will take place.  Using consistent equipment and software across all events eliminates surprises and ensures your event will be flawless.

2. Comprehensive service offerings

A top-notch event video production vendor should provide a wide range of services to cover all aspects of your hybrid event. This includes audiovisual production, event staging, lighting, sound, live streaming, video conferencing, virtual platform integration, technical support, and even event promotion. Evaluate their capabilities and have the expertise to seamlessly handle your event’s in-person and virtual components.

3. Technological infrastructure and capabilities

As hybrid events rely heavily on technology, assessing the vendor’s technological infrastructure and capabilities is crucial. Ask about their equipment, including high-quality cameras, microphones, and live streaming software, to deliver a professional and engaging experience for virtual attendees. Additionally, inquire about their ability to integrate with a virtual event platform to help with online engagement and data collection.  


4. Past client references and portfolio

Request references from the AV services vendor and inquire about their track record of successful hybrid events. Speak to their previous clients and gauge their satisfaction with the vendor’s performance. Review their portfolio of past events to assess their creativity, attention to detail, and ability to deliver exceptional experiences across different event formats.

5. Technical support and troubleshooting

A reliable AV services vendor should provide comprehensive technical support during pre-event preparations and throughout the event. Inquire about their response time, availability of on-site technicians, and backup plans. A vendor with a proactive and dedicated technical support team can make your event a success.

6. Customization and innovation

Your AV services vendor should be able to adapt their offerings to your unique event requirements in any city where your event is held. Look for a vendor who demonstrates a proactive, creative, and innovative approach, providing solutions tailored to your specific needs. They may not be a good fit if they are just parroting what you want and not making suggestions to improve your event.  They should be willing to collaborate with you to enhance your event’s impact and engage both in-person and virtual audiences effectively.

7. Cost-effectiveness

While cost should not be the deciding factor, looking for an AV services vendor that aligns with your budget is important. Request detailed quotes from potential vendors, ensuring they include all necessary services and equipment. Compare the pricing structure and the vendor’s value to determine the best fit for your event.


Selecting the right AV services vendor is crucial to executing a successful hybrid event. Take the time to thoroughly assess their experience, service offerings, technological capabilities, and track record. By prioritizing expertise in hybrid events, comprehensive services, and excellent technical support, you can ensure a seamless and engaging experience for all in-person and virtual attendees. simplifies the notoriously complex and “clunky” world of virtual and hybrid platforms by offering a simple, branded, engaging, and cost-effective way to deliver virtual, hybrid, and on-demand events to a global audience.  Contact us today to learn more, see a demo, or start your free trial.