With virtual marketing taking center stage in recent years, webcast meetings have become an integral part of our corporate reality. More and more companies are going virtual and adopting webcasts into their marketing toolkit, and it’s easy to see why. The unlimited reach and convenience of webcasts are unbeatable. What better way to take your marketing to another level?
If you’re yet to tap into the endless potential of a webcast meeting, here’s everything you need to know to get started.
What is a webcast meeting?
A webcast is essentially a broadcast, just over the internet (hence the name web+cast). It’s a multimedia presentation that is distributed virtually through streaming media technology from a singular content source to many simultaneous viewers. A webcast meeting could be live, pre-recorded, or on-demand.
Typically hosted on a dedicated webcast platform, webcasts focus on delivering information rather than on interaction. Many webcasts also often blend an offline audience with a virtual audience. The point is, they are versatile, and you can tweak the webcasts if you need to.
Online Meetings vs. Webcasts: What’s the Difference?
|➔ Small-scale events of not more than 50 people|
➔ Interactive; participants see, hear, and talk to each other
➔ Focus is on two-way communication and engagement
➔ Hosted over dedicated online meeting tools
➔ Ideal for board meetings, daily team meetups, and meetings with clients, investors, and business partners
|➔ Huge events, sometimes with as many as 10K viewers|
➔ Non-interactive; participants can only view the event
➔ Focus is on one-way communication; engagement is not a priority
➔ Hosted over webcast meeting platforms
➔ Ideal for product launches and demos, global summits, and so on
How to Host a Successful Webcast Meeting
- Establish your goal: Having an established goal is crucial to the success of your webcast. It gives you a focal point around which to strategize and plan the entire event. Make this goal clear and to the point, and avoid any vagueness.
- Set a budget: It’s very easy to overspend when you’re planning a webcast meeting. To prevent spending more than you can afford to, set a budget at the very outset of the planning process. Stick to this budget as far as you can when purchasing equipment or choosing webcast software.
- Choose a webcast platform: The right webcast platform can completely transform the overall webcast experience. Since these events entail a one-way flow of information and little to no interaction, choose a platform that offers some engagement tools at the very least.
- Promote your webcast: A foolproof promotion strategy is what will ultimately sell your webcast. It will determine attendance rates, conversion rates, and your audience’s interest level in terms of future events. Use all the social media channels you can get your hands on. And don’t forget to leverage some good old email marketing and blog posts. Collaborate with influencers and industry experts for bonus points.
- Optimize as you go: Take every webcast as a lesson and leverage its results to finetune future webcast strategies.
Are you feeling ready to take on the challenge of hosting your very own webcast meeting? Keep the above tips in mind to host the most polished and exciting webcasts in the game. If you’re not sure you’re ready to webcast, we can help. Contact Webinar.net today.