Learning how to create a webinar from scratch can seem daunting, but it is a highly effective way to connect with your audience and share valuable content.  This guide will provide step-by-step instructions on building a webinar that engages, educates, and inspires.

Webinar Overview

A webinar is an online seminar or presentation conducted over the Internet using specialized webinar software.  It is typically used for educational, instructional, or marketing purposes, and allows presenters to deliver content and interact with participants in real time.

Why Hosting A Webinar Is Important

Hosting a webinar can be an effective way to communicate with an audience.  Here are some of the key reasons why hosting a webinar is important:

  1. Reach A Wider Audience

Webinars can be accessed from anywhere, reaching a wider audience than traditional in-person events.

  1. Build Brand Awareness

Hosting a webinar can help build brand awareness and establish your business as a thought leader.  By providing valuable insights and expertise, you can position your brand as an authority and earn the trust and respect of your audience.

  1. Generate Leads

Webinars can be a powerful lead-generation tool.  By requiring registration, you can capture contact information for attendees and follow up with them afterward to nurture them into customers.

  1. Engage With Your Audience

Webinars offer an opportunity to engage with your audience in real time.  Encouraging questions and discussion can create a more interactive and engaging experience that fosters community and connection.

  1. Provide Value To Your Audience

By sharing valuable insights and expertise, you can provide real value to your audience and help them solve problems or address their challenges.  This can build trust and loyalty, leading to increased sales and revenue.

  1. Save Time And Money

A webinar can be more cost-effective and efficient than an in-person event.  It eliminates the need for travel, venues, and other expenses associated with in-person events.

Planning A Webinar

Planning a webinar requires careful consideration of several key factors.  Here are some of the critical steps in the building process when creating a webinar:

  1. Choose A Topic

Select a topic relevant to your audience and align it with your business goals.  It should be informative, engaging, and provide value to attendees.

  1. Determine The Format

Decide on the format for your webinar, such as a presentation, panel discussion, interview, or workshop.  Consider what content will be most effective for your topic and audience.

  1. Define The Target Audience

Identify your target audience and their needs, as discussed previously.  This will help you tailor your content and messaging to their interests and pain points.

  1. Set A Date & Time

Choose a date and time that works for your target audience and accommodates time zones as needed.  Consider whether you want to host the webinar live or pre-recorded and if you wish to make it available on-demand afterward.

  1. Choose A Platform

Select a webinar platform that meets your needs and budget.  Popular options include Zoom and Webinar.net. Consider the features you need, such as the ability to host live Q&A sessions, poll attendees, or share screens.

  1. Develop The Webinar Content

Develop a compelling and engaging presentation or script that aligns with your topic and goals.  Consider including visuals, interactive elements, and case studies or examples to keep attendees engaged.

  1. Promote The Webinar

Create a promotional plan to attract attendees to your webinar.  Use social media, email marketing, and paid advertising to reach your target audience.

  1. Prepare For The Webinar

Practice your presentation and test your technology to ensure everything runs smoothly on the webinar day.  Consider having a backup plan in case of technical difficulties.

How To Promote A Webinar Effectively

Promoting your webinar effectively is critical to attracting a large and engaged audience.  Here are some effective strategies to promote your webinar:

  1. Create A Landing Page

Create a dedicated landing page for your webinar that provides all the necessary details, including the date, time, and registration information.  Make sure the page is visually appealing and easy to navigate.

  1. Use Email Marketing

Use email marketing to promote your webinar to your email list.  For example, consider sending emails leading up to the event, including a reminder email the day before.

  1. Leverage Social Media

Utilize social media platforms such as LinkedIn, Twitter, and Facebook to amplify the reach of your webinar.  Include hashtags and relevant account tags to optimize visibility.

  1. Partner With Influencers

Identify influencers or thought leaders in your industry who may be interested in promoting your webinar to their audience.  Offer them free registration or other incentives to encourage them to participate.

  1. Run Paid Ads

Consider running targeted ads on social media platforms or Google to reach a larger audience.  Ensure your ads are visually appealing and include a clear call to action.

  1. Utilize Video Previews

Create short video teasers or trailers promoting your webinar and share them on social media and your landing page.  Video content can be highly engaging and help build excitement for your event.

  1. Offer Incentives

Consider offering a free resource or incentive to register for your webinar.  This could include a whitepaper, ebook, or other valuable resource.  Some marketers say Amazon or Starbucks gift cards can be a great way to attract an audience.  However, some say it leads to poor lead quality.  Think about your audience and try to understand if gift cards would be an excellent way to offer an incentive to attend.

  1. Partner With Relevant Organizations

Identify organizations or associations in your industry interested in promoting your webinar to their members.  Offer them a free registration or other incentives to encourage them to promote your event.


Creating a webinar from scratch may seem daunting, but it can be a rewarding and impactful experience with the right approach and preparation.  By following the steps outlined in this guide, you can confidently plan, design, and execute a successful webinar that engages your audience and delivers valuable content.

Remember to start with a clear objective, choose the right platform, create compelling content, promote your webinar effectively, and engage with your participants during and after the event.  Then, with practice and continuous improvement, you can harness the power of webinars to connect with your audience, establish your expertise, and drive meaningful results for your business or cause.  So take the leap, and create webinars that leave a lasting impression!

Build A Successful Webinar At Webinar.net

Webinar.net is the leading platform for creating, hosting and managing successful webinars.  With Webinar.net, you can easily create a professional-looking webinar in minutes and engage with your audience immediately.  Here are some of the features that make Webinar.net the best choice for hosting your webinars:

Furthermore, since influencers are trusted sources of information, their endorsement can help build your company’s credibility.  Of course, partnering with an influencer is challenging – they are busy and get many requests for their time – but it can be well worth the effort if you’re looking to take your webinar promotion to the next level.

Find social media influencers who are relevant to your webinar topic

Finding social media influencers relevant to your webinar topic can take time and effort.  You want someone popular but not so popular that their audience wouldn’t overlap with yours, and it would be nearly impossible to get their attention (at the extreme, think Barack Obama).

Here are some tips for finding the ideal influencer to help you host and promote a webinar to strike that perfect balance.

1/ Take a look at who’s talking about your topic.  The obvious first place to look is through a Google search on your topic.  See who comes up in the top 20 or 30 search results.  You can also search for your topic using hashtags on Twitter and LinkedIn.  Look for popular bloggers who cover similar ground.  If they have a sizable following, reach out and see if they’re interested in helping you.

For a paid option, SparkToro is an influencer discovery engine where you enter any topic keyword and get an immediate list of websites, journalists, and social media feeds that are popular for that keyword, along with contact information for outreach.

2/ Check out who’s promoting similar events.  See if social media influencers have previously promoted or co-hosted similar webinars or conferences.  If they’re already familiar with your topic, they’ll be more likely to co-host or promote your event to their followers.

3/ Remember the power of word-of-mouth marketing.  Ask your friends and colleagues if they know of anyone who might be interested in promoting your webinar.  Their recommendation could be just what you need to get the word out about your event.

4/ Look to podcasters.  Podcasters already produce multimedia content, are generally good hosts, and have a following.  If you want to promote your webinar, partnering with a podcast is a great way to reach a wider audience.  Search Apple or Spotify podcasts and find out who is popular on these platforms.  By partnering with a popular podcast, you can tap into their already-established audience and significantly boost registrations for your event.

Prepare a customized webinar briefing that includes all the information they need

A webinar briefing is a great way to organize and ensure you have everything you need to promote a webinar.  It should include a brief overview of the event, the benefits of co-hosting or promoting, and links to relevant existing content, articles, and other marketing materials.

Write a brief, one or two-paragraph summary of the topic, the target audience, the key takeaway, and the call to action (CTA).  Outline the mechanics of the webinar, such as who is responsible for content creation and the webinar platform that will be used to host the event.

Explain the benefits of hosting or promoting, including access to an audience they don’t have, a topic that would interest their audience, or a chance to co-host with a fellow influencer.  Then, come up with 3-5 benefits for hosting.

Include contact information and bios for the current event organizers and hosts.  Add a list of suggested hashtags so they can think about how they would promote your event.

Creating a webinar kit will give potential attendees everything they need to know about your upcoming webinar.

Run An Email Outreach Campaign

Once you have your kit organized, it’s time to make your pitch.  First, create a spreadsheet with details on each influencer, such as name, social handles, email, and audience size.

Next, type an individual email for each target influencer, making sure to try and include something unique about why you would like them to participate. Don’t send a generic blast to all recipients.  Influencers get many requests and can spot spammy ones right away.

Send an initial email, then plan 2 to 3 more follow-ups over the next month.  Remember, you only need 1 to say yes, so keep trying until you get there!

Follow up with them regularly to ensure they are promoting your webinar as expected.

Promoting your webinar in advance is always a good idea to get the word out and generate interest.  But once you’ve sent out the invitations, more is needed than sitting back and waiting for people to register.  You must follow up with your speakers and promotees regularly to ensure they do their part to promote the event.  Send them reminders, give them bonus materials to share, and track their progress.  The more effort you put into promoting your webinar, the more successful it will be.

After the event, thank them and deliver post-event assets

After the webinar, be sure to thank your influencer for their help. It’s important to remember that influencers are people who deserve to be appreciated for their efforts.  A simple thank-you can go a long way in building a solid relationship with an influencer.  It may encourage them to promote your brand even more in the future or refer other influencers to create a virtuous cycle of partnerships.

And if you agreed to deliverables such as a replay or a lead list, be sure to deliver it promptly.


Now that you know the ins and outs of webinar promotion, it’s time to implement this knowledge!  Follow our tips for creating a successful webinar outreach campaign.  Remember to personalize your pitch to each influencer and follow up until you get a yes.  And be sure to thank everyone involved once the event is over.  You can create a successful webinar that boosts your brand’s image and generates leads by putting in the extra effort.