There’s a ton of webinar providers available online. It can be a challenge picking one over the other since they all seem to promise exemplary performance. But what exactly is a good webinar software?

It’s simple. Good webinar software makes it easy to create a webinar. This allows you to focus on the quality of the content you’re creating rather than fiddling with the software. Today, we’ll give you tips to help you separate the wheat from the chaff when evaluating webinar platforms. Here are some of the things you should look out for.

1. Are the Content Authoring Tools Any Good?

You’ll need to set up registration pages, chat with your audience, or even sell your products during the webinar. Good authoring tools will help you achieve all these seamlessly. You won’t have to spend hours trying to make your presentations look professional.

Go for a webinar platform that provides a wide selection of content authoring tools. It will maximize your possibilities and increase the maximum reach your webinar can have.

2. What Integration and Engagement Tracking Tools are Available?

Webinar providers should include integration tools that allow you to work with other software and tools seamlessly. For example, you might want to connect to your social media platforms or your e-mail. This allows you to improve your productivity and maximize the number of people you can reach.

Other than that, a good webinar platform should come with analytics. You want to know how your content is performing at any time. This way, you can identify problem areas and work toward making improvements.

3. Does It Encourage Interaction with Your Audience?

You are doing all this to make a sale. For this reason, you want to communicate with your audience through video and live chat and respond to questions. This is the best way to create a loyal fan base for your products and services. Go for a webinar software that allows you to have multiple speakers. The attendees of your webinar will be able to share their opinions and feel more involved in the discussion.

4. Does the Webinar Software Allow for White Labeling and Branding?

A webinar is a great opportunity to generate leads. You want people to remember your brand. The best way to go about it is to have the webinar branded. You should be able to use your logos and your brand’s colors in your webinar.

Different tools offer different levels of customization. Look for a tool that meets your branding needs. Remember not to overdo the branding as it might come off as too aggressive. Strike the right balance to make the most out of your webinars.


Creating a webinar is not a complicated process. But you need to prepare to be able to reap the maximum benefits of your webinars. Using the four evaluation criteria given above, you’ll be able to weigh your options and pick a solution that works best for you.