Admit it. You’re constantly running into the same issues with your marketing. Whatever strategies you put in place, there are always hurdles to overcome. It may be a lack of resources, challenges with lead generation, or problems qualifying new leads.
Here’s the thing – webinars are an understated asset to any marketer. They offer something different from other types of content, such as blog posts, videos, or eBooks. Here are some of the ways webcast software can help with your marketing efforts.
You Have a Limited Budget
Some businesses spend thousands of dollars on conferences every year. This requires a lot of money upfront without any guarantee of a payoff.
Another popular marketing channel is videos. It can cost you an arm and a leg to create high-quality videos. This is especially so if you must use an agency. Even if you don’t use an agency, you might still have to hire a video expert to create the videos for you.
Webinars only require you to get your hands on a good webcast software. That’s it! You don’t have to pay for flights, accommodation, and conference tickets. You also don’t need an agency or any specialized skills to pull it off.
You’re Struggling to Generate Leads
Leads are the lifeblood of every marketing campaign. Having the most sophisticated marketing strategies won’t help much if you’re not generating leads. You’ve tried Facebook ads, eBooks, blog posts, and other marketing channels. You should give webinars a shot.
Webinars are a great way to generate leads. They’re easy to create and are not as saturated as some of the more popular marketing methods. And the best part is, you can repurpose most of your existing content into a webinar.
Come up with a smart promotion and a catchy title, and you’ll have no trouble bringing in a good number of qualified leads. One way to generate interest in your webinar is to partner with other companies or influencers.
You Have Too Many Unqualified Leads
You’re generating leads, but they’re not converting. You have a database full of e-mail addresses and haven’t a clue what to do with them. How do you turn them into qualified leads? One way to go about it is to offer more content and encourage them to engage.
A webinar is a great way to do this. You get to interact with your leads directly. You can learn more about them and how to better meet their needs. It’s possible to qualify hundreds of leads in real time during a live Q&A session.
Make sure to include polls and questionnaires in your webinars. They will provide you with invaluable insights that you can use going forward.
You Have a Complicated Product Launch
This is a particularly common problem with SaaS (Software as a Service) providers. You have slaved away on a game-changing new update. Now, it’s time to spread the word. But here’s the thing – no one is looking for the solution you’re offering. So, how do you get people to show interest?
A product webinar is just what the doctor ordered. It can be particularly effective with your existing users. Instead of going with a wide-scale marketing campaign, reach out to your users through a webinar. They can ask questions and get to understand the new features better. After all, they won’t know how valuable it is until you demonstrate its value.
Make sure to highlight how the new features benefit them instead of focusing on the bells and whistles of it all.