Are you planning to host a large capacity webinar? You’re here because you want to understand how you can improve customer acquisition during the event and boost ROI. The thing is event ideas are a dime a dozen. And not all work for customer acquisition. Today, we’re going to go over some of the webinar events that can help turn your audience into raving customers.
These Types of Webinars Are Definite Crowd Pullers
1. Product Launch
A product launch is usually a crowd magnet. This is particularly true if your product solves a customer pain point, and your customers trust and adore your brand. If they love you, customers will wait faithfully for your next product launch.
Make this a significant event by inviting social influencers, the media, critics, and your customers as well. A good example of a product launch is the event Apple hosts every year to launch its new products.
Summits are a knowledge-sharing event bringing together industry experts in your domain. Attendees expect the experts to speak during the event. It can be in the form of a short presentation or a moderated panel discussion. The key to success with summits is to get the right people on board. If you do, your event will be a hit with your customers. It’s a great way to make the most out of your large-capacity webinar.
3. Customer Chats
This is an event where you record customer feedback and experience. It’s one of the best ways to publicize your company. So how do you go about it?
Organize a moderated webinar with your loyal and/or satisfied customers. Give them a chance to share their experiences with your company’s products and services. Don’t just share the good; share the bad as well.
It’s crucial to discuss the negative issues as they make the discussion more authentic. Make sure to highlight how you solved the issue. This will bring out the fact your company has sound customer care policies in place.
4. Celebrity Events
Reach out to customers who have a large following on social media and other platforms. If you have the budget, you could also hire a celebrity or social media influencer as your brand ambassador. Host an event where you interview them and where they can promote your products. Celebrities are always pulling crowds. If they’re at your event, you can expect they will do the same for you.
An exhibition is where you come together with other players in your industry to co-host an event. Here, your customers will see the different products you offer and learn more about them.
Your customers can also get instant answers to questions and resolutions of issues. Make sure to offer discounts and come up with offers to boost participation and sales. Exhibitions work best when the products of the hosting companies are complementary and not competitive.
Gamification is now a big deal in virtual events. Add some game principles and mechanics to your webinars to attract more people to your events and increase engagement. For example, you can host a quiz at the end of the event. By doing so, you can find out how much your audience members learned and whether they liked your product.
Give discounts as a reward to those who participate. This can make the event fun and allows you to gather vital information from your audience.
To increase customer acquisition and ROI for your large capacity webinar, you need to build a relationship with the audience. When audience members have good vibes about your company, they’re bound to turn into paying customers.