You’ve upgraded to a webinar unlimited attendees plan. And now you have everything you need to host great webinars, right? Maybe. For your webinars to be successful, you need to maximize the number of attendees.
So, how do you make the most out of the plan you just paid for? Here are four ways to go about it.
- Understanding the Audience
Understanding your audience is the first step of any marketing campaign. You want to have a firm grasp of who your target audience members are and what they need. Do they need an answer to a problem? Or do they just need some insight?
After you’ve answered these questions, it’s now possible to choose a relevant topic for the webinar. If the audience needs solutions, then you should tackle the problem and possible steps to solve it. If your audience members want insights, go with a thought leadership topic for the webinar. Make sure to highlight any personal experiences you’ve had as a professional.
How can you figure out what your audience wants? It’s simple — look at your analytics. Next, ask yourself the following questions:
- Which articles on your blog are readers most interested in?
- Which posts on social media generate the most interest with your audience?
- Which e-mails have the highest click-through rates?
You can also use the same statistics to figure out what day to host the webinar. Go with the day that has the most engagement. Normally, Wednesdays and Thursdays are the best days for hosting a webinar.
An alternative way to figure out what topic to choose is to ask your audience. Run a poll on social media and ask for your audience’s input.
- Grabbing the Attention of Your Audience
Now that you understand your audience members, it’s time to grab their attention. The thing is, you have only eight seconds to make an impression once someone lands on your webinar landing page. For this reason, you need a conversion-focused landing page for your webinar.
Here are the basic components of a good landing page:
- Create Great Visuals
Sixty-five percent of people remember the information they see in a visual. As a result, incorporating great visuals in your landing page can help increase conversation rates.
- A Catchy, Clear, and Direct Headline
Having a great headline is essential to increasing conversion rates. Ninety percent of your audience reads your headline, but only 20 percent read beyond it. Hook the reader with a headline that goes straight to the point and communicates the benefit of attending the webinar.
Explain what the audience members will learn, why they need it, and how it will help them.
- Event Details and CTA
Have the time and date presented as a call to action (CTA) button. Make sure it appears in the middle of the landing page.
- Promoting Your Webinar on Facebook
One of the best ways to promote your webinar is through Facebook. Facebook ads allow you to reach people outside your audience to raise your attendance.
Here’s how to go about it:
- Build a target audience
You need to target the right demographic with your ads. You can use your current audience to give you an idea of the kind of person you should be targeting. Run tests to make sure your targeting is OK. Being able to host as many users as possible is key, so choosing the right webinar unlimited attendees plan is important.
- Promote your content
Running ads for a webinar is pointless if people don’t know you. You might want to promote your content instead of running ads exclusively. Doing this allows you to expose your brand to users without being pushy. Start by promoting an eBook or blog post covering the topic of the webinar.
- Promote your webinar
It’s now time to promote your webinar. Run ads on Facebook and analyze the sign-ups. This demographic of users will be part of your official target audience.
Remember, running Facebook ads isn’t the only way to promote your webinar. You can use organic ads as well.
- Send Reminders
After registration, it’s easy for registrants to forget about your webinar. With this in mind, you need to keep reminding them as the day draws near. One of the most effective ways to send reminders is via e-mail. Up to 49 percent of employees check their e-mails regularly when they’re not working.
Send three personalized follow-up e-mails to the people who’ve registered. You should spread out the e-mails in the two weeks leading up to the webinar. Make the e-mail interesting by:
- Attaching past webinar recordings to get them excited about the upcoming event.
- Asking them what they would want covered during the webinar.
- Putting out content related to the webinar.
Make sure to prompt your audience members to add the date to their calendars.
- Turn Attendees into Customers
Want to make the most out of a webinar unlimited attendees plan? You have to turn as many attendees as possible into paying customers. To do this, keep in touch with attendees with a focus on adding value and building a lasting relationship.