Webinar software is currently the talk of the town. We see more and more people adopting the virtual mode of communication as a result of working remotely. Picking the right webinar software tools is not as difficult as they appear. The best part of working with webinar platforms is most offer a decent service for the price.
Some important features make webinars the popular communication choice they are today. Let’s look at the top five features to look for when picking your webinar software tool.
- Live vs. Prerecording
A large percentage of viewers prefer watching a webinar in a relay than catching the actual session. Having a live webinar is undoubtedly more interactive, but recording your webinar has its uses, too. You can use recorded webinars repeatedly and can form a digital library.
Webinar software that allows for hosting both live and prerecorded webinars allows you to be flexible. Platforms, such as webinar.net, help host prerecorded live webinars, helping identify and cater to a specific audience. With this, you can broadcast your live webinar over and over again. Not only that, but you can also record your webinar until you’re satisfied and then schedule it to play live. Your audience will enjoy a live experience while you can relax and take questions or interact with the group.
- Custom Branding
There is an abundance of benefits of hosting a webinar. One is you can establish the reputation of your organization in the digital realm. One way to achieve this is ensuring all outgoing material and content have your company’s name, logo, and colors on them.
Webinar software tools that allow you to customize your content enable your content to reflect your brand. Webinar.net offers some fantastic customizing and branding options, from registration landing pages to slides.
- Easy Setup
Let’s face it — not all of us who host webinars know what we’re doing. Picking a webinar software that’s quick to set up saves you time. It also allows you to focus on more important things, such as registration, content, and delivery.
What’s more, using clunky software or a crowded landing page can be a turnoff. Ensure your platform doesn’t need your viewers to download additional apps since these drive away users.
It’s useful to know that webinars are not a one-man show (quite literally). You could be using the best software, but if it doesn’t integrate well with social media platforms, that could be a problem. It also needs to integrate well with other parts of your platform. If it doesn’t, scheduling and circulating your webinar can be a problem.
Most webinar software tools integrate well with social media handles, calendar tools, or e-mail marketing services.
- Engagement Options
The most important way to identify if your webinar has been a success is via an audience. A lot of effort goes into keeping your group engaged.
Webinar platforms come with a wide range of options to engage participants in a session. From polls and surveys to obtaining feedback, knowing how your audience feels (or felt) helps you gain insight. It also helps you prepare better.
Most webinar software tools offer a lot more than this. But these features essentially form the basis of a well-planned webinar. Picking the right platform depends largely on the type of webinar. The size of the group, budget, and goal of the session is critical as well.