Since webcasts involve a significantly larger audience than webinars, setting up for them can also be more challenging. As a result, many companies rely on third-party organizers to take care of it for them. However, as is usually the case with managed events, relying on a third-party organizer takes away from your autonomy over the event. If you’d rather have complete control over your webcasts, DIY or self-serve webcasting services are the solution you’re looking for.

Self-serve webcasting services allow you to set up webcasts from scratch. Since you’re doing it all yourself, you have complete control over the entire lifecycle of the webcast. These services offer the same sophistication and dependability as managed events, but with remarkably more personalization.

To start hosting your own webcasts, look for webcasting services with the following DIY-friendly features.

  1. Custom branding

    A superior quality custom branding feature is a must-have when organizing your webcasts. Look for webcasting services that allow your company logo to be present throughout, starting from the sign-up landing page all the way to the webcast player. Prominently displaying your brand identity will not only help distinguish you from your competitors but also communicate the values that your company upholds.

  2. Event creation wizard

    An easy-to-follow and intuitive event creation wizard can make taking the reins of your webcast in your own hands that much simpler. All you have to do is follow the steps in the wizard one by one, and your webcast will be up and running in no time. Many DIY webcasting services come with such a wizard, so keep your eye out for them

  3. Automated signal acquisition

    Webcasting services that support for automated signal acquisition make it possible for you to use your own equipment for webcasting. Not only does this spare you a considerable expenditure right before your webcast, but it also gives you the chance to put your existing equipment to use and get more ROI (return on investment) out of them.

  4. Customized broadcasting options

    Using a self-serve webcasting service grant gives you the capacity to personalize your webcast at every level. Personalizing your webcast means that you can even choose among various customized broadcasting options such as simulated live webcasts or multicasting with the protection of a firewall. No matter what your use case is, you’ll find a broadcasting option tailored right to it.

  5. Post-webcast analytics

    Detailed post-webcast analytics can paint a clear picture of how well your audience is engaging with your webcast. You can then leverage these stats to up your webcasting game and deliver one successful virtual event after another. Watch out for webcasting services that offer detailed real-time metrics that you can use to make improvements and boost engagement.

  6. Automated archiving

    Automated archiving is another nifty feature to have in a self-serve webcasting service. Creating a webcast from the ground up is not an easy task. Correlating with this, having to manually record and publish it after each event can be tedious. An automatic archiving feature can spare you this hassle and allow for on-demand viewing after the webcast, driving more engagement.

Do it your way

Webcasts as a marketing asset are rich with potential. Organizing your very own webcast using a DIY webcasting service with the features discussed here can make the experience immensely more fruitful and rewarding.