Whether the pandemic pushed you into the webinar world or you’ve been a webinar veteran for years, it’s always smart to re-evaluate your provider from time to time. You want your webinar platform to meet (or even exceed!) all of your expectations around features, service and price.
Here are 7 ways to tell if it’s time to switch to a new webinar provider. You might start creating the webinars of your dreams! (Ok, maybe “dreams” is a strong word. But webinars you’ll be really, really proud of.)
1. You’re charged extra for running webinars in different geographies or for extra attendees
What do your typical webinars look like — do you have teams in various countries that want to run events? Do you regularly attract large audiences with a lot of attendees? If so, you’ll want a provider that offers fixed pricing and is generous with what’s covered.
Some providers tack on hefty fees if you surpass a certain number of attendees or if you want to run events in, say, Europe or Asia.
2. The provider’s branding overshadows yours
There are a lot of providers out there who insist on stamping their logo, with prominence, on your presentations. If you want to focus more on your brand than theirs, look for a provider who lets you customize templates to create an ownable look & feel.
3. Set-up is harder than it needs to be
Some providers offer self-service platforms that make it a breeze to get an event up and running. But other software will require you to have production help, which adds expense and effort. With self-service models be sure to “kick the tires”, some are more intuitive than others and, even on the easiest platform you want to be sure that help is available and easily accessible should you need it.
4. You can’t pre-record or edit easily
Some providers offer self-service platforms that make it a breeze to get an event up and running. But other software will require you to have production help, which adds expense and effort. With self-service models be sure to “kick the tires”, some are more intuitive than others and, even on the easiest platform you want to be sure that help is available and easily accessible should you need it.
5. You’re not wowing your audience
Some companies are fine with bare bones webinars that are really more like a simple virtual meeting. But if you want to draw in your audience, you need a provider that lets you share information, ask their opinion with polls or surveys, and engage them with other tools.
6. You’re not learning about your audience
If you want to know more about your audience than their name and email address, find a provider with robust reporting capabilities. You’ll have the foundation for stronger connections with attendees when you can gather deep metrics on their activity and engagement. You can also use that data to identify hot leads and it is also a valuable tool for improving future webinars and materials, too.
7. You’re spending too much
Does how much you’re spending align with how much you want to spend? Webinar platforms run the gamut in pricing, so uncover which one will give you the best value for your budget.
So, is it time to think of switching? If you want to see why some of the world’s leading enterprises love webinar.net, you can get a free demo to try it out. We want you to experience how much you can do with our platform, for less than you’re paying now.
