In this age of rapid digital transformation, it’s in your best interest to leverage modern technologies to your company’s benefit. On-demand webinars are one such tool that you can make use of to transform your business digitally. Using an on-demand webinar the right way can be a game-changer for organizations, no matter the use case.
To be able to harness the full potential of on-demand webinars, it’s imperative to understand what they entail. Once you’ve done that, you’ll be ready to put them to good use. Here’s all that you need to know.
So, What Is an On-demand Webinar?
Simply put, an on-demand webinar is a recorded live webinar event that’s accessible anytime, anywhere. When we think of a webinar, we think of a live event that you can participate in while it’s taking place in real-time. Once the event ends, you cannot go back and access the webinar a second time.
On the other hand, you record an on-demand webinar as it takes place. You can then upload your webinar recording to a hosting platform and publish it online. Registrants can then sign up and access this content whenever they please. In addition, since you recorded it, you can view the event at your own pace, and play or pause it at your convenience.
On-demand webinars are also free from the technical limitations of live webinars, such as internet lag. Most importantly, this type of content is evergreen — you can promote them repeatedly and drive traffic to them whenever relevant.
Why Host On-Demand Webinars?
1) Forge and nurture healthy work relationships
Besides being an effective way of maintaining a knowledge library for your organization, on-demand webinars can go a long way in fostering a healthy relationship with your target demographic. Registrants don’t have to worry about the webinar timing clashing with other events on their itinerary or wait for weeks till it goes live. They can sign up and get to enjoy your content right away. The convenience factor of on-demand webinars is thus significantly higher than live webinars, making for a smoother user experience.
After your audience views your on-demand webinar content, you can provide added value by sending them support materials, an email summary, and a PDF of the slides. This thoughtfulness will show your audience that you care, and cement your position as a company that goes above and beyond for service.
2) Internal Communications made easy
For your organization to function like a well-oiled machine, proper internal communication is critical. Many companies, especially those with a global workforce, struggle to maintain a lucid flow of employer-employee communication. Lack of communication leads to countless challenges in the long run. While text-based communication is often sufficient, some tasks call for visual aid.
You can execute events like product launches, where it’s vital to gain and maintain attention, through on-demand webinars. Unlike text-based communication, such webinars can provide staff with a nuanced understanding and an enhanced context for the content.
Revolutionize Your Business
Now that you have the knowledge of what on-demand webinars are capable of, you can use them to your company’s advantage, and stay ahead of the curve.