Video streaming is an essential part of modern culture, especially in the world of business. With more and more people working remotely, enterprise video streaming is giving businesses an outlet for meetings and events.
Is your company looking to explore enterprise video webcasting solutions and leverage this popularity? To choose the right solution for your organization, you’ll need to know what to look for. Here are a few things to keep in mind.
Support for live and VoD content
For maximum flexibility, your enterprise video webcasting platform should include support for both live and VoD content. Of course, we want our clients or customers to attend live events and conferences as much as possible. However, that’s not always feasible, so it makes sense to record these sessions for later viewing.
Studies indicate that a vast majority of viewers watch recorded webcasts, accounting for a large slice of the total engagement pie. Therefore, your business should be choosing a platform that supports both formats.
An all-device video player
When choosing between different enterprise video webcasting solutions, it’s also important to find one that is device agnostic – that is, one where people can watch your videos no matter what device they’re using.
Audiences tend to watch videos on a wide variety of devices. All of these have different screen sizes, operating systems, display resolutions and internet bandwidth. However, you need to be able to provide a high-quality, consistent video playback experience across all of them.
For this reason, your enterprise video webcasting solution needs an all-device video player, with adaptive bitrate to deliver video versions that scale to the target device. This leads to a positive user experience, which in turn helps increase engagement.
A smoothly functioning eCDN
An Enterprise Content Delivery Network (or eCDN) further enhances the viewing experience for your audience, no matter where they are. An eCDN maintains copies of your videos on servers around the world. When you do request a video, the network sends it from the server nearest to the device making said request.
Why is this important? An eCDN speeds up video playback time and eliminates network lags and glitches caused by long distances. This enables you to provide a snappier and more intuitive user experience.
To be viable for enterprise use, your video webcasting solution needs to have rock-solid security. This ensures that your content can’t be hacked and only the people you want can view the content you make available.
Using a secure network also gives you granular control over who has access. For example, you can set specific access rules based on credentials as well as assign passwords to your videos.
To truly understand the impact of your video webcasts, you need quality analytics to track audience engagement. You can use these insights to:
- Identify key areas of your business where you want to drive engagement and promote more sales.
- Test different video presentation techniques to see which ones are the most effective and boost your return on investment (ROI).
- Target more productive demographics and create better content in the future.
Your decision to make
These are the most important characteristics to watch out for. Now you should find it easier to evaluate enterprise video webcasting solutions and choose one suited to your needs.