Businesses are constantly on the lookout for low-cost but effective ways to share quality content. The problem is that their workforces are becoming increasingly decentralized and mobile, making it more difficult to keep everyone in the loop. 

Under these trying circumstances, switching to webcasts can be the answer.

What are webcasts? They’re feature-rich, compelling pieces of content, usually in audio-visual form, that can be cast over the internet to any group, all over the world. 

Webcasts come in two different flavors: as live events or recorded for on-demand access. They’re also interactive and provide businesses with detailed reporting and analytics on attendees. 

A company can achieve a lot with the right webcast software in its arsenal. Here are four of the most impactful use cases for a webcast:

1) Corporate meetings and communications

Effective communication, internally and externally, is essential for any serious business. Whether you need to tell your employees about changes to internal policies and plans, inform the public about new products and services or simply communicate with stakeholders about performance and analytics, the margin for error is usually quite slim.

With the right webcast software, you’ll have the necessary peace of mind in these situations. Hosting a simple event with one or a few speakers? No problem. A full-on event with multiple speakers and an interactive space? Also doable. No matter what your requirements are, a webcast can be a highly effective solution.

2) Training

Using webcast software is an easy way to hold your workshops and training sessions – size is not an issue. With webcasts, you’re can communicate one-on-one or extend out to larger groups. The latter is particularly helpful if you have employees spread out across multiple locations and want to keep all your training in sync.

If scheduling becomes too problematic, you can always record your webcasts for on-demand viewing. On-demand viewing skips over any scheduling conflicts and enables everyone to learn based on their own schedules. You can also retain consistency in your training materials across multiple sessions and invite interactions as needed.

3) Live events

Company events are a proven way to reach out to customers, stakeholders, and business partners. Ideally, you want these important groups to be active participants rather than passive observers during your events.

However, getting everyone together under one roof for such an event can be a logistical and financial nightmare. Webcast software allows you to bypass these issues and cast your event on the worldwide web so that everyone can participate. 

You can host just about any type of company event on a webcast. Celebrate company landmarks, put on speaking or cultural events and even highlight your philanthropic activities and corporate social responsibility endeavors.

4) Marketing

Last but not least, webcasts are a great tool for marketing. The audio-visual nature of webcasts is a great way to bring your product launches and product demonstrations to life. You can also use a webcast to encourage participation and feedback from customers and stakeholders.

Need to keep your ROI estimates in check after a product launch? Most webcast software offers a rich set of analytics to monitor your efforts; in the long run, webcasts will save you a lot of money and are significantly cheaper than running print or media ads.

Achieving your objectives

If you aren’t already, you should be leveraging webcasts for your business goals. It’s just a matter of choosing the right webcast software with the right set of features for your particular needs.