A successful webinar has stellar content, successful marketing, engaging presentations, and easy registration. Many businesses invest a lot of time and effort into bringing all the elements of a webinar together.
Here are some of the best ways to promote your webinar:
- Time Your Webinar Promotion Right
Timing is key when it comes to webinar promotion. There are specific times in the day when people are more likely to see your promotion and register. For example, sending registration material in the morning between 8 and 10 a.m. ensures you’re at the top of your recipient’s inboxes.
Schedule your webinar promotions correctly, so they reach the right people at the right time.
- Advertise on Your Website
The best part about advertising on your website is that it’s free. You can promote your webinar on your website by:
- Posting it on the Resources and Events page of your site.
- Follow-up on landing pages and create pop-ups for those who have visited your site/products in the past.
- Write articles and posts related to your webinar topic and link them to your webinar landing page.
- Follow-Up by E-Mail
E-mails are the most effective channel of marketing for webinars. E-mails let you start promoting your event as early as three to four weeks before the webinar. You increase the e-mail frequency one week before the event.
- Make A Presence on Social Media
Being active on social media helps you stay relevant and keeps you in touch with your followers. Using Twitter, Facebook, and LinkedIn helps you reach out to the right group through hashtags and related posts.
Advertising in groups and forums also helps spread the word among relevant circles. On the other hand, paid social media promotions help the message reach a larger group of people.
- Collaborate with An Influencer or Big Brand
Partnering with an industry influencer adds credibility to your webinar and helps you make the most of your fan base. While collaborating, make sure your partners can promote your webinar easily. This means clearly outline the details you wish to share, such as branded visuals, registration links, sample e-mails, and social posts.
- Optimize Your Registration Page
A great registration page converts interested participants into sign-ups. To boost registrations, you can keep it short. Include only necessary details, a video, and highlight the main points of your webinar.
- Send Personalized Webinar Invites
Crafting personalized messages for regular customers reflects creativity and adds a personal touch. This also widens the visibility of your campaigns and strengthens your customer base.
- Promote On-Demand Webinars
Promoting on-demand webinars helps generate useful leads reaching a new audience. You can upload a recording of the webinar on your website or social media handles so people can view it at their leisure. You can later add these videos to the Resource page of your website or list them in your campaigns.
- Pick A Powerful Topic and Title
Without an interesting topic and a powerful title, no amount of promotion will pay off. Work on the quality of your content and curate it for a specific group of people. A little research on which topics are trending, which webinars are successful, and what blog posts are most popular can help you pick a salient topic.
- Focus on Building A Series
A webinar series can help build momentum and hold your audience’s attention. If the topic impresses your audience members, they are likely to register for the upcoming webinars, eager to know what is next. You could also use a single hashtag to promote the entire series.
The best way to promote webinars includes planning and foresight. And, with a little experience, you can deal with just about any crowd.