Are you wondering what’s in store for webinar technology providers in 2021 and beyond? The truth is the COVID-19 pandemic forced enterprises to reimagine how corporations do their work and where it takes place.
The pandemic sent marketers into a tailspin and forced businesses to pivot their marketing strategies and plans overnight. But webinars saved the day. They presented organizations with a new tactical opportunity to replace the revenue they generated from areas that were no longer an option.
There’s no denying that the pandemic has brought with it tremendous challenges and opportunities for enterprises. But what do these changes mean for webinar platform providers?
- The Rise of the Prerecorded Live Webinar
A prerecorded live webinar appears live to the audience but is actually a recording played in a live format. This type of webinar allows organizations to prerecord webinars before the live event. As a result, you’re able to choose a convenient time for all your speakers and ensure their attendance. It also gives you the ability to solve any technical issues weeks in advance.
You can achieve the following with a prerecorded live webinar:
- Rerun webinars with a live intro or Q&A
- Extend the life span of your webinars
- Keep engagement high
- Maximize the generation of leads from each webinar
While still largely unused by businesses, prerecorded live events will become more popular as enterprises become aware of their benefits. Webinar providers will have to supply features that facilitate this type of webinar. The audience gets all the benefits of a live webinar while you chill and monitor questions and chat. Win-win, right?
- Watching Webinars During the Weekend
People are increasingly watching webinars on Saturdays and Sundays because of their busy schedules. As a result, organizations have to make their webinars available on-demand after the event runs live.
With this in mind, you should promote your webinar on Friday to keep it top of mind for your target audience. Approximately 25 percent of your audience will miss the live event and watch the recorded webinar at a convenient time.
Going forward, webinar technology providers must enable users to record webinars and publish them for on-demand viewing.
- Webinars Will Be More Interactive
Forget about webinars delivered in the form of a lecture. Yep, they’re a relic of a bygone era. Webinars will become more interactive going forward, and audience participation will become even more critical. You can no longer just turn on the camera and start talking.
Other than the need for engagement, the attention spans of your audience members have shrunk considerably. There are a ton of things competing for your audience’s attention. As a result, delivering a lecture just won’t cut it.
- Online Meeting Tools Will Lose Out to Webinar Platforms
Here’s the thing – you can probably get away with using a screwdriver for hammering, but it’s not the same. On the one hand, screwdrivers are fine and precise. On the other, you use hammers for blunt force. When you use a screwdriver for hammering, you fail to take advantage of the fact that hammers exist. Yeah, you can do it. But the question is: should you?
Using online meeting tools, such as GoToWebinar and Zoom, for webinars will probably work. But it’s a lot like using a screwdriver to hammer. These tools are successful for meetings and conferences, but webinars are better than that. You need an intuitive tool that’s responsive to what you want.
Webinar technology providers have to double down on providing the functionality needed by enterprises to deliver stellar webinars.
Webinar.net is the perfect webinar platform to deliver your webinars both now and in the future.