Webinar platform pricing varies widely. Unfortunately, rarely does the price say much about whether the tool will work for you. This makes choosing a webinar platform a tricky affair. The only way to tell whether a tool will work for you is to look at the features. Here, we have compiled a list of the core features every webinar platform should have.

Stellar Content Authoring Tools

A webinar is more than just posting slides and videos. A good quality webinar platform offers tools to help you create great content that will enrich your webinar experience. Whether you’re just starting or have many years’ experience, the right tools can make all the difference.

You shouldn’t have to complete all the work off-site and upload it to your webinar platform later. The tool should come with all the bells and whistles to help you create stellar content. This will ensure everything works efficiently and smoothly.


It’s easy for your attendees to become bored during the webinar. One way around this is to have attendees participate actively. For this, you need a webinar platform that supports interactivity. It should allow you to host webinars that are both educational and entertaining. Some critical features include chat rooms, forums, whiteboards, group chats, private chats, and a breakout message board. These interactive elements allow attendees to ask questions.


When you start with webinars, you may have a small audience with plans to grow in the future. You may even be planning to hold events with multiple speakers. Therefore, you want a tool that will grow with your organizations and let you scale up easily without complex software upgrades.

How do you get the best bang for your buck? Get a tool that lets you change your existing plan and bring it to the next level whenever the need arises. 

Custom Branding

To make your audience gravitate to your webinars, you need to create webinar pages that look outstanding. In addition, you want attendees to remember your brand long after the webinar is over. One way to ensure this is to use a webinar platform that lets you customize and brand your webinars fully.

The tool you choose should allow you to customize and brand page templates without coding or extra work. While webinar platform pricing may be higher for tools with custom branding, it’s worth every penny. 

Mobile Accessible

Many people tune in to webinars while on the go. This means that your webinar platform should be able to offer mobile access. With faster connections and always-improving hardware, your audience members expect to access your webinars on their mobile devices.

No Downloads

Some webinar platforms require your audience members to download software onto their PCs to access your webinars. This is not only old school, but it also adds unnecessary friction to your webinar onboarding process.

Seamless E-mail Integration

E-mail is a core part of your webinar hosting needs. As a result, you need a webinar platform that allows for integration with popular e-mail tools. These tools include Aweber, MailChimp, and ActiveCampaign.


Webinar platform pricing varies widely. But price should be the last item on your checklist when shopping for a tool that’ll hugely affect your webinar marketing efforts.