It’s time to inject some chutzpah into large webinar hosting. Ready to dive in?
You’ve prepared well, practiced the key talking points, and set the stage for the presentation. But there’s one problem – webinars can be, well, a bit boring. You see, the topic might be worthy of hosting a webinar. But the challenge is in keeping the audience engaged throughout the presentation. A larger audience enhances the problem.
Here’s how to make your webinars memorable.
Incorporate Exercises, Breakout Groups, and Challenges
When you ask your audience members to involve themselves with something, you reduce the chances of wandering eyes. They’ll focus on the task at hand and soak in more information.
Incorporate exercises that challenge and engage your audience in your webinar. These exercises will make the webinar interesting and interactive and activate your audience’s brains. Consequently, the value of your webinar will increase.
Humans bore easily. If you have a monotonous webinar session, you’ll struggle to keep your audience engaged. As a result, it’s important to keep the audience members’ brains stimulated and active throughout the webinar. If they know what’s coming next, their brains will start searching for something else to interest themselves in. Keep surprising your audience with new information and activities to keep them glued to their screens. Here are some examples:
- Have random giveaways during the session.
- Introduce an influential guest that you did not announce.
- Choose a random member of the audience and work with him or her directly.
- Come up with instant polls that you can pull out at random during the webinar.
Change Things Up
It’s official, the average attention span of a human is lower than that of a goldfish. Yikes! It gets worse. Your webinar audience members are not in the same room as you, so their attention spans are even shorter.
If you want to keep your audience’s attention, you must recapture it every seven to 10 minutes by switching things up. How?
- Have multiple speakers for different viewpoints and presentation styles.
- Add videos to your webinars.
- Have panel discussion webinars once in a while.
Use a Great Slide Deck
Nothing will get your audience visually disengaged faster than having a boring set of PowerPoint slides. Create powerful and stunning slides for your webinars to keep your audience engaged and interested.
Use tools, such as Canva, to create eye-catching slide decks.
Conduct Comprehension Checks
Avoid steamrolling through the webinar, hoping for the best outcome. It’s prudent to regularly check in with your audience members to ensure everyone is on the same page. Take breaks every 10 to 12 minutes to ask questions, conduct polls, and give snap takeaways.
Comprehension checks also give you insights into what areas of your session you need to explain further in future webinars.
Large webinar hosting doesn’t work with the old model where you talk, and your audience listens. That model is a relic of the past. If you want to stay ahead of the curve, you must get creative. Implement ideas and strategies that make your audience keep asking for more.