Newsflash!: You’re leaving money on the table by ignoring the power of engaging webinars for lead generation and conversion. In this social distancing age, you can’t afford to ignore the power of webinars to replace in-person engagement with your audience.
True, many organizations are struggling with COVID-19, which has forced the cancelation of face-to-face conferences. There is some hope, however. Buyers are increasingly relying on digital content to inform and influence their considerations, research, and evaluations of products and services.
Could webinars save the day? Absolutely! Ninety-one percent of B2B marketing pros say webinars are their favorite types of content. To make the most out of webinars, we need to rethink how we build and use them. It’s possible to take them beyond a “talking PowerPoint” to an interactive, engaging conversation.
Here’s how to create webinars that attract attendees and generate interest in your company’s products.
Wow Your Audience with These Five Tips for Engaging Webinars
- Deliver a Truly Branded Experience
Sure, you’ve slapped your logo on your webinar slides and used your brand’s sanctioned fonts and color scheme. But that’s not enough. You need to integrate your website, e-mails, and mobile apps into the mix. Create an immersive content experience by using taglines, campaign images, and visuals.
- Create Multimedia Content Experiences
People love watching TV. The runaway success of TV shows, such as Oprah and Dr. Phil, is a testament to this. Webinars give organizations the power to replicate TV-like experiences for their marketing campaigns. After all, flipping through slides doesn’t do much for your brand.
You can create innovative and engaging webinars by leveraging an existing brand personality. Put someone who can engage your audience in front of a camera. That way, your audience will become excited to watch and connect with your brand.
- Leverage Human Engagement
Create true brand affinity and experience during your webinar by encouraging your audience to act while they’re experiencing your content.
Incentivize or call on the audience to tweet, ask questions, respond to live polls, or download content. Doing this will create a more immersive experience.
Members of your audience should be motivated to do more than passively listen in as they check their e-mail. Instead, work toward improving engagement to encourage your audience to connect with your brand.
- Multi-Touch Content Experiences
Webinars are effective tools for moving prospects quickly through your customer journey because of the multi-touch content experience. But the typical webinar doesn’t offer the type of content that generates the form of engagement you need with your audience.
Provide relevant on-page links to content during the webinar. You can also incorporate this into your lead nurturing campaigns after the webinar to further engage your prospects. Don’t shy away from it for fear of distracting the audience from your webinar. Instead, focus on giving your audience members the option to choose the content experience they’d like to pursue.
Some of the content you can link to includes:
- Relevant blogs, web pages, or events
- Resources, such as white papers and studies
- Upcoming webinars
- Turn Webinar Engagement into Data that Converts
Running polls during your webinar gives you access to valuable data about your audience. You need to process this data to get insights that you can use in your e-mail nurture campaign.
Your sales team could also find these insights useful. Knowing what your prospects need and what their pain points are can open the door to a great sales experience for both your sales team and prospects.
Now that you know how to create engaging webinars, you need the right tool to complement your efforts. Webinar.net is a next-generation webinar platform that allows organizations to engage, connect, and interact with their audiences simply and cost-effectively. Contact us today and learn how we can help you take your webinars to the next level.