For small businesses, it’s always prudent to keep an eye out for viable lead generation opportunities. Moreover, start-ups are often on a tight budget that does not permit expensive marketing solutions. Webinars and webinar hosting platforms have proven to be valuable resources that small businesses can utilize to their advantage.

It is entirely possible to host a quality webinar on a small budget, making it an affordable content marketing solution. For small businesses, a webinar can be a fantastic way to draw the attention of their target audience. Alongside customer events, webinars are also ideal for conducting sales presentations as well as training sessions.

Choosing the right platform is critical to ensure that your business gets the most value out of webinars. There are myriad webinar hosting platforms you can choose, but these five stand out for small business use.  

1) offers a modern, well-designed user experience and a webinar platform hosted entirely on the cloud. Easily scalable and boasting a bevy of advanced features, makes it easy to host convincing webinars. You can tailor the branding of webinars in-depth, and participants can join using a multitude of devices.

The platform offers a host of powerful audio and video features for immersive presentations. There is built-in support for live and on-demand broadcasts. Coupled with cost-effective pricing, this is a great solution.

2) Demio

Demio focuses on marketing and includes several marketing-focused features. Using this platform requires no downloads and the lead generation features set it apart from the competition.

You can integrate your branding into the platform easily. The platform looks polished and supports real-time high-definition video. Demio offers integrated support for registrations, landing pages, and webinar replays. They price their plans reasonably, and include round-the-clock support.

3) GoToWebinar

GoToWebinar is the go-to solution for larger organizations looking for advanced features. The focus is firmly on organization, stability, and growth. The platform incorporates an elaborate event management framework with flexible scheduling options. The registration page focuses on conversion, as potential clients get customized invitations and email reminders.

You can also incorporate polls and surveys into your webinar to make things interesting. You can automate many laborious tasks and record full webinars automatically.

4) BlueJeans

BlueJeans is an exciting option as it mixes virtual meetings with broadcast features, which makes it a superb webinar platform with real versatility. The platform supports up to 15,000 attendees and up to 100 live speakers at the same time. There are no downloads required, and there are several event-focused features.

A unique feature of BlueJeans is that participants can join using one of three roles, attendee, presenter, or moderator.

5) Zoho Meeting

Zoho Meeting is a versatile platform that can facilitate different styles of webinars. Participants can join meetings using a web browser or from a mobile app. There are several options for screen sharing and audio and video recording in high-definition.

You can take control of your webinar using advanced features and customized registration forms.

Obtaining the Proper Platform

With these webinar hosting platforms, you have many options when it comes to hosting a successful webinar. The key is to choose the right platform for the right use.