How To Produce A Webcast?

Webcasting is an effective way to reach large audiences through dynamic, multi-media events. Wanting to produce even a simple webcast can be difficult. But a reliable webcasting platform allows a webcast producer to create the best presentation conceivable.

How to produce a webcast?

Ideas may be flying around if you are just getting started with a webcast. You may believe that your industry knowledge and skills are elementary. Yet, there is an audience for everyone.

Tip: It is easy to know the pulse of your audience. You can analyze your Google Analytics to see which one of your blog entry topics is the most engaging.

Also Read: How to Setup a Live Webcast

Let us get you started on how to produce a webcast.

Find the right program

Many platforms you can use to broadcast offer unique solutions and features. Finding the right software for you depends on what type of webcast you want to host.

Choose a video and audio source

When you are inexperienced in live streaming, you should choose a video source that you can digitize. Use either a camera, which already outputs a video signal in a web-friendly format, or a webcam. The second alternative will be to use a camera and a capture card to produce a web-friendly source.

In the case of audio, this can be a built-in camera source. Or a separate audio collecting device, such as a microphone. For polished results, use a professional camera and a microphone that can be connected and placed properly.

If you are unfamiliar with webcasting, an encoder is a device that converts audio and video into a file. Then it can be broadcast over the Web. The encoder can be either software or hardware, and you can feed video and audio sources through it. Next, your encoder is ready to broadcast to your distribution method’s streaming URL.

Your delivery method will play a role in determining which encoder to adopt. Your encoder, in particular, should be able to output in a suitable format.

Deciding on a delivery method

Determine whether the webcast has is secure, and then select a provider that can limit access to the content. It is particularly relevant if the webcast is solely for internal use. With that said, while ideal security is a concern, adaptability is another. If your audience is going to be big, your delivery mechanism must be capable of scaling proportionally.

Attaching an internet connection

If you want a professional webcast, you will need a dependable, fast Internet connection. That is why extensive testing is necessary to ensure a stable internet connection. The speed of your connection will be influenced in part by the quality of your broadcast. A decent general rule is to aim for a connection speed roughly double your intended bitrate. If you plan to stream at 1Mbps, your upload speed should be at least 2Mbps. When you choose a service that needs to transfer extra bitrates through the encoder, ensure a better internet speed.

Configure the encoder

The first step is to enter the stream URL for the live channel you are streaming on. The channel will differ based on your service provider. Generally, you can see the information on the dashboard. You will need to locate the “Broadcast Settings”. Next, locate “Encoder Settings”. It will provide an RTMP URL and a stream key you can insert into the encoder.

If your encoder allows, try to connect with a device password. There is no need to enter the encoder settings. You must then choose your bitrate and resolution inside the encoder. Check that the bitrate does not exceed half of the upload speed at the location. The encoder will provide further recommendations.

What are the types of webcasting?

You can classify webcasting technologies into three types:

1. Push webcasting: Push technologies are computer programs that automatically provide media content or information to the audience’s computer screen without requiring a special request each time. A person’s device may display the information as an alert.

2. On-demand: Webcasting is the webcasting of content based on the consumer’s request. The webcaster provides the media material in the form of a catalog or playlist from which users can select. The audience, not the webcaster, chooses when and what to watch.

3. Streaming: A method of Internet data delivery that eliminates the need for a user’s computer to download the entire file before playing can begin. The material of webcasts delivered via streaming technology might be live or on-demand. The broadcast schedule is defined in live streaming webcasts so that consumers may get information instantly.

More instances of webcasting

TV shows streamed online, radio shows broadcast online, investor relations presentations, and e-learning classes and workshops are all examples of webcasts, whether live or on-demand.

And then there’s podcasting. A podcast is a new, growing type of audio broadcasting that is a portable and downloadable version of a webcast. You can receive podcasts as a series of digital media files, usually audio. You can also download podcasts through an online syndication network.


Webcasting can be easy with the right tools, setup, and platform to guide you. Experience and conducting more broadcasts will help to polish your talents. It is vital to be selective about the platform with whom you wish to partner. If you aren’t sure how to incorporate webcasting into your marketing strategies, we can help. Contact Webinar.net today.

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