How To Setup A Live Webcast

Webcasting is a significant part of the event scenario online, although it doesn’t always get the same attention as hybrid events.

Webcasts are a fairly new concept, comparable to webinars and live events. Still, webcasters moved the format much beyond the initial still frame, boring format. A variety of events and activities can fit into the webcasting umbrella.

Nevertheless, to include these into your event promotion arsenal properly, you must first understand the fundamentals. Therefore, we’ve created a list of all you need to know about webcasting.

Also Read – What Is the Difference Between a Webcast and a Webinar?

What is webcasting, and how does it work?

A webcast is a multimedia presentation broadcast over the Internet to many listeners/viewers via one platform. It can be seen in real-time or later. Webcasting is essentially “broadcasting” over the Internet, similar to how a webinar is a web-based seminar. Based on this, webcasting is defined as a presenter streaming their message without interaction by the viewers.

You can broadcast your webcasts live or on-demand. A webcast needs the viewers to check-in and view the program via the webcast video stream. The audience can participate by asking questions and polling. Then your webcast can analyze the information on the broadcast using broadcasting hardware. This information gets extracted from one computer or a cluster of servers.

Why do you need to webcast?

Growth potential

Webcasts are popular among marketers because they can reach large audiences. Webcasts are unconfined by physical event space. You may grow them to generate interest for your event if the platform can manage them.

High-quality service

Webcasts can bring a sophisticated finish to your presentation. With a TV/studio-like quality, they give your physical event life. You can host any kind of webcast you want: a virtual community center, a group discussion, a product release, or a quarterly sales meeting. There’s something for everyone.


It lacks a person-to-person connection that one finds at a physical event. It means you won’t be able to see or hear your participants on video or over an audio link. However, your online participants may still participate in polls and pose questions. They can do this through a message chat when watching a live stream. You can use surveys and polls to boost participation.

Information and reporting

With a webcast, you can observe who came to your event, how long they stayed. You can also know what parts of the program they interacted with, whether they asked questions, and much more. With that said, you can spot any hot leads or material that needs to be enhanced.

Ease of access

For many firms, it has become a key factor. Audiences can overcome hurdles that can be difficult at physical events. Many individuals are unable to attend events in person. The reasons may be many. Perhaps due to a physical ailment, cost of attendance, or no financial capacity to take the trip. Webcasting allows anybody with internet access or a device to view from anywhere.

How can you use webcasts?

Webcasts are very adaptable events. These are some examples of how you may use webcasts in your online events strategy.

Webcasts for trade shows and conferences

Webcasts are a great tool to use. Even if you want to conduct your event online or just add an online feature to an existing physical event, webcasts can be useful. You can use webcasting as a supplement to your main yearly conference. By webcasting segments with special guests, you may make it more accessible.

Business relations webcasts

The critical problem for big corporations is engaging in a manner that empowers staff participation. Webcasting is a fantastic tool. You can get your management needs in front of your workforce more quickly.

Webcasts for introducing new products

Are you thinking of launching a brand, or perhaps how to highlight unique selling points of a product? A webcast is an excellent method to accomplish this. To help with a product launch, you may employ webcasting as a role of online engagement. You may use themes like these for your virtual events.

  • Discussions in groups.
  • Use several keynote speakers.
  • Rooms for educational breakout sessions.
  • Event resources download.
  • Polls of the audience.

How to create a webcast?

Along with popularity, more people want to know how to produce a live webcast:

  • Arrange a webcast in the same way you would any other event. Pick your presenters and speakers. Also, choose the date and time, venue, subject, and resource for your event.
  • Select a webcasting platform.
  • Prepare your webcast ahead of time.
  • Use social media, email marketing, and other tactics to promote your webcast.
  • Carry out a dry run to check that your speakers and attendees are ready. Also, look for any flaws.
  • Put in place your webcast in the proper setting.
  • Make a video, audio, and internet backup strategy.
  • Organize your event!
  • After the event, send a mail to your viewers. Have a ready URL to the on-demand version of the live broadcast.

Final thoughts

Webcast solutions are becoming more widespread. It allows businesses to access prospects, customers, and employees anywhere. Many firms are now webcasting instead of wasting company resources driving from location to location.

If you wondered what a webcast is and how it works, we hope you learned it here. Webcasting increases any country’s potential to access a larger audience. It dismisses walls that previously made quickly engaging a large audience impossible. The usage of webcasting reduces traveling costs by saving time. If you’re still not sure how to make webcast solutions work for your business, we can help. Contact Webinar.net today.

Was this answer helpful?

seers cmp badge
Select your region to login: