How To Make A Great Webinar

Many marketers would agree that webinars are an excellent lead generation tool. At the same time, it takes a lot of time and effort to make webinars work for your business. The thing is webinars are mostly about delivering great content. Today, you’ll learn how to make a great webinar by improving your content.

1 Pick A Narrow Topic

Webinar organizers often make the mistake of picking a generic topic. They do this in a bid to share everything they know within a short time. This is not the way to go. Choose one area that’s narrow enough so you can cover enough ground to provide real value to the audience.

2 Interact with Your Audience Before the Webinar

Get your audience excited about the webinar. To do this, start blogging about the webinar and promoting it on social media. Go further and ask people to comment and ask questions beforehand. This is a good time to announce any giveaway or special feature the audience should expect.

3 Create Dope Slides

You want to keep the attendees engaged for about 30 minutes to an hour. Make it worth their while by having visually appealing slide decks. They should be image-heavy and short on text.

4 Write a Compelling Script

For your webinar to captivate your audience, it needs to be powerful and interesting. Sharing facts and figures is all good, but it will bore your audience. Instead, focus on telling a compelling story. You’ll have a better chance of keeping the audience interested in what you have to say.

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