The Seven Best Enterprise Webinar Formats
What’s the best enterprise webinar format? Should you bother hosting one? Before we dive in, let’s go over some juicy facts.
According to Wyzowl, 42 percent of marketers plan to host a webinar in 2021. It’s easy to see why. The average conversion rate for webinar registration pages is 30 percent. Out of these registrants, between 35 percent to 45 percent convert to attendees. And, finally, between 5 percent to 20 percent of attendees turn into buyers.
Drum roll, please — webinars work! In fact, they convert even better than many other content types. In comparison, the average conversion rate across Google Ads is 4.4 percent. Mouthwatering, huh?
The thing is webinars give you a unique opportunity to interact intimately with your audience. It’s like a one-time class given by a sage (ahem, that’s you!). But the key to hosting a successful webinar is getting the format right.
Today, we’ll go over the most common webinar formats for enterprises.
Business Branding Webinar
Clear brand communication plays a critical role in customer loyalty and trust. And it makes sense. You see, prospects today want to know what you’re all about before forking out the big bucks. A webinar is an excellent tool for increasing brand awareness.
Here are some of the ways you can use webinars to gravitate toward your brand:
- Give your audience free guidance and advice using in-house experts.
- Team up with industry influencers on your webinar. They can help push your brand to their audiences.
- Choose a broad webinar topic to draw in a larger audience.
- Use polls, surveys, and questionnaires to learn more about the people you’re selling to. With this information, you can engage with your audience on a more personal level.
- Invite guest experts. You want your brand associated with cutting-edge information from a credible source.
Product Demonstration Webinar
A product demonstration is one of the best enterprise webinar formats. Why? It helps you educate potential customers whenever you’re introducing new products and services into the market. Essentially, it’s an opportunity to show users how your product works and how it differs from the competition.
And now you’re wondering, what does a typical product demonstration webinar session involve? Show your audience how to use your product with tools, such as screen sharing, additional slides, videos, or even a live demo on camera.
Using this type of webinar enables you to leave a lasting impression by demonstrating your expert knowledge of your product. Make sure to keep things simple and avoid getting into technicalities.
Lead Generation Webinars
A webinar is a bamboozling opportunity for lead generation! Yep, it’s one of the most potent assets for attracting potential customers to your company. To get the lead generation webinar right, avoid making it sound like a sales pitch. Instead, go top-heavy on educational material related to your business or brand. The idea here is to position yourself as an expert in your field. As a result, you will draw prospects to your business when looking to solve a problem.
Customer Retention Webinars
Generating leads for your organization is only one piece of the pie. It’s not enough. You have to come up with creative ways to turn those leads into loyal, paying customers. A customer retention webinar does just that. Hosting this type of webinar helps increase the trust customers have in your company. Customers learn about your products and services and the plans you have for the future.
In this type of interview, a presenter from your organization interviews an industry expert. The webinar’s goal is to show your audience your business is in touch with the industry’s latest trends.
One of the best ways to facilitate this webinar is to start by asking your audience questions in advance. After that, tailor the interview in a manner that deals with the issues your audience members are grappling with.
Panelist Discussion Webinars
This panelist discussion webinar is very similar to an interview webinar. The difference is you have a round table panel talk with several industry experts. This type of webinar is great if you want to stand out as a leader in your field.
During the webinar, you should give your opinions and answer customer questions about certain issues they’re facing. You need at least three to four experts for this type of webinar.
Q/A webinars are the best option when you want to let your audience take the lead. This type of webinar allows your audience to ask any questions about your products and services. It’s a flexible format where you can have one host or multiple hosts with different perspectives.
There are two ways to go about the Q/A webinar:
The first is to go with an unscripted Q&A where the audience asks random questions during the session. The second is where you ask your audience questions before the webinar. Come up with answers for these questions and tackle them during the webinar.
Overall, a Q&A webinar is a good way to get to know your audience members and build relationships with them.
Webinars can give enterprises a competitive edge in the marketplace. But you need the right tools to make them work for you. Webinar.net allows you to set up a webinar in under 60 seconds using a nifty five-step wizard.